What is Email Marketing Software?
Business owners are always looking for better ways to promote their companies. Email marketing is still a powerful way to market, giving back $50 for every $1 spent.
To get the most out of email marketing, you need to choose the right software that will take your marketing to the next level.
Email marketing software is a lot more than just a way to send and track emails. The software is a powerful way to grow your business and make more money because it gives you tools to reach more people, split your lists, and combine all your marketing channels.
We looked at the price, ease of use, features, and more of the most popular email marketing software on the market right now to find the best options for your needs.
Mailchimp:
Mailchimp is the best email marketing software overall because it has the features that most businesses need without being too complicated or confusing. Businesses can schedule campaigns, A/B test copy, and get reports with information like open rates, click-through rates, unsubscribe rates, and more. Plus, it has the best free-for-life plans of all the software we looked at.
Pros:
-Plan to be free forever (up to 2,000 contacts)
-Campaigns are easy to make and change.
-Clear reports that help improve how future sends are done.
-Works with a lot of different software platforms
Cons:
- Expensive for bigger lists of contacts (more than 15k subscribers)
- There isn't much phone help
- Not made for marketing teams with a lot of experience
Mailchimp's free plan lets you send up to 10,000 emails and have up to 2,000 contacts. It has one of the easiest platforms to learn, and you can style your emails by dragging and dropping.
There is a free plan, and then there are three paid plans that cost different amounts depending on how many subscribers you have (nonprofits get a 15% discount):
- Essentials: $9.99 to $270 per month
- Standard: $14.99 per month to $540
- Prices range from $299 to $1,190 a month
Mailchimp is the perfect tool for any business that wants to send emails to their customers in an easy way. It has an email editor that is easy to use, and once you upgrade to the first paid plan, you can use more advanced tools like A/B testing and journeys with multiple steps. Users will like that the reports are easy to understand and help them figure out what is working and what isn't. Things like open rates and click-through are easy to track, so business owners can see how the content is being received.
ActiveCampaign :
ActiveCampaign is the best email marketing software for automation because it has hundreds of pre-built automation that help you customize campaigns for each subscriber. As you set up the platform, there are help guides all over it, and ActiveCampaign's customer service is quick and helpful.
Pros:
Great automation features that make customer interactions easier. Helpful, friendly, and fast customer support. All plan levels include data migration and implementation services.
- Free CRM with sales automation built in (For a limited time)
- Works with more than 850 of the most popular programmes
Cons:
- The learning curve can be hard. - The Lite plan is very limited (and includes the ActiveCampaign logo). - The price of plans goes up quickly as the number of contacts goes up.
ActiveCampaign is software for automating the customer experience (CXA) that can be used to send emails. It has more than 850 integrations because it is made to handle contacts and the sales process.
The software can be used for free for 14 days to test it out. After that, you'll have to sign up for one of the four paid plans, which you can do on a monthly or yearly basis. Depending on the plan, if you pay for a year in advance, you can save anywhere from 15% to 40%. The price of each plan also depends on how many contacts you have. Nonprofits get a 20% discount.
Basic : $15 or more per month
Plus: More than $70 a month
Professional: $159 a month or more
Business: $279 or more per month
You can get a plan and change it based on how many contacts you have, but you'll still get the plan's main features. For example, the Lite plan comes with 500 contacts, but you can add them one by one to reach 100,000 contacts for $405 per year. The Plus, Professional, and Enterprise plans make your platform better at customer relationship management (CRM).
ActiveCampaign is the best in this category because it helps businesses build automation that are customized to get subscribers more involved. The interface is easy to use and makes sense. If you have any questions during the process, there are resources you can use. It also has automation for sales, so that your marketing and sales can work together to bring in more money.
MailerLite:
MailerLite is the easiest email marketing software to use because it lets you create the design you want by dragging and dropping. The company's main goal is to make things easy, which is why the software looks clean and simple.
Pros:
- Emails are easy to make with a drag-and-drop interface.
- Plan is free for up to 1,000 contacts
There is email support, and there are many email templates to choose from.
Cons:
- Doesn't have any CRM features (Though it allows for integration)
- Fewer ways to connect
-You have to give a lot of information about your business to set up an account.
MailerLite has made a platform that is very easy to use, which makes it the best choice for ease of use. If users have any problems, they can send an email to get answers to their questions and help with problems.
It has a plan that is free forever and gives you 1,000 subscribers and 12,000 email sends. There is a paid plan if you need more bandwidth or want more advanced features, like being able to get rid of the MailerLite name. How much it costs depends on how many people sign up. You can pay monthly or once a year, but if you pay once a year, you save 30%. Also, 30% off is given to non-profits.
Here's how much it will cost:
Up to 1,000 people: $10 a month for between 1,001 and 2,500 contacts: $15 per month for contacts between 2,501 and 5,000: $30 per month for 5,001 to 10,000 contacts: $50 monthly
MailerLite has everything you need for email marketing, but it doesn't clog up their system with extra features. This makes it perfect for businesses that want a simple way to market through email that they can learn in days, not months.
Hubspot:
Hubspot is the best all-in-one marketing suite because it has great tools and reporting for all of your marketing campaigns across different channels (website, social, email marketing, and more). With Hubspot's CRM, you can keep track of all your contacts and draw people in with lead forms, live chat, and online ads.
Pros:
-Full marketing suite with CRM, social media, blogging, and email marketing features. -Email health tab helps keep deliver ability rates on track. -Only pay for the contacts you market to. -Track leads throughout their buying journey. -Helpful online training resources.
Cons:
- Doesn't offer a free plan or a cheap plan.
- It's not just for companies looking for email marketing tools
- It's hard to connect a separate CRM, such as Salesforce or Pipe drive.
- It takes a long time to learn how to use marketing to its fullest potential
Hubspot is the best when it comes to CRM services, which include email marketing. The platform is the best all-in-one marketing solution because it can handle everything from emails to social media posts to blog publishing.
You can try it for free for 14 days, after which you'll have to sign up for one of their three paid plans. You can store as many contacts as you want for free, but if you email more than the number that comes with the service, you will have to pay extra. If you pay once a year, you can save 10% on the first two plans (the Enterprise plan must be paid annually).
- Starter: $50 per month for up to 1,000 contacts
- Professional: $800 per month (up to 2,000 contacts)
- Business: $3,200 per month for up to 10,000 contacts
Hubspot puts all of your marketing efforts in one place, so you can see how people interact with your website, Google ads, social media, and email marketing from one place. It gives business owners information about the buyer's journey, which helps them make their marketing efforts more effective. The platform comes with a strong training platform that shows not only how to use the system but also the best ways to run successful marketing campaigns.
Drip:
Drip is the best email marketing software for e-commerce businesses because it has advanced list segmentation and complex workflows. This means that people who sign up for your email list will get personalised emails based on how they shop on your site and timely follow-ups based on how they interact with your emails.
Pros:
- Drip campaigns are simple but effective
- Easy to set up and use; great customer service; smart ways to divide up contact lists
Cons:
- It's missing some key connections.
- There is no drag-and-drop feature for making templates.
- Support is only available from 9 a.m. to 5 p.m., Monday through Friday. CST
Drip is the best email marketing software for e-commerce companies because it is made to improve the online shopping experience for shoppers. It has support for users who need help setting up or using the service. We really like how you can divide your lists into different groups so that people can get the most out of your website and email alerts.
Drip has a 14-day free trial and one plan that costs between $19 and $1,599 per month, depending on how many contacts you have in your account.
Here are a few examples of prices:
Up to 500 contacts: $19 per month. Between 501 and 2,000 contacts: $29 a month for between 2,000 and 2,500 contacts: 2,500 to 3,000 contacts: $49 per month
If you want to know more about costs for more than this number of contacts, it's best to go to the website. Up to 140,000 contacts, which costs $1,599, you can use the tiered pricing system. After that, you'll need to talk to them about custom enterprise pricing.
Drip was made for e-commerce, so its workflows, email templates, and lead generation forms are all made with the best practices of e-commerce in mind. It has advanced segmentation and customization features that let you hyper-target your campaigns to get more people to interact with them.
Moosend:
Moosend is the best affordable option because not only do its paid plans cost less than most on the market, but you can also choose to pay by the number of subscribers or by the number of emails sent, depending on which is cheaper for you. Plus, its tools are easy to use and make it simple to send emails that look good and are sent at the right time to your audience.
Pros:
It has the cheapest plans, you can pay only when you send an email, and it's easy to change the templates or use one from the library.
Cons:
You can't send emails from a Gmail or Hotmail address; the user interface isn't as advanced; there aren't as many ways to connect with other services.
Moosend is a cheap platform that lets users choose between getting billed by subscribers or by email. There is phone support that can help if you are having trouble making one of the many templates fit your needs.
The Free Forever plan from Moosend lets you have up to 1,000 subscribers. There are also tiered prices for the Pro Plan and the Enterprise plan. Contact Moosend to find out how much the Enterprise plan costs. The price of the Pro Plan is based on how many people sign up for it. Here are the costs if you pay monthly. If you pay once a year, you'll save 20%. If you work for a nonprofit, you'll also get a 25% discount.
-Up to 2,000 people can sign up: $10 per month for subscribers between 2,001 and 2,500: $20 per month for subscribers between 2,501 and 5,000: $30 a month: 5,001 to 8,000 subscribers: $40 monthly
You can choose to pay for credits, which Moosend calls the number of emails you send (including to an unlimited number of subscribers). You get 1,000 credits for $1, which is the same as sending 1,000 emails. With this option, you get the same features as the Pro Plan, like landing pages and transactional emails.
Moosend is one of the cheapest email marketing tools on the market, but it's powerful enough to handle most email marketing campaigns for small businesses, so we chose it as the most affordable option. It lets you choose whether to pay based on the number of subscribers or the number of emails sent, so your business can choose the most cost-effective method.
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