Top 10 Email Marketing Automation Software

 1. Active Campaign:


Active Campaign is software for automating email marketing.

Over 60,000 organizations of all shapes and sizes now use Active Campaign.

Active Campaign is an email marketing automation tool that lets you send drip emails to your subscribers that are based on their interactions, interests, demographics, history, and more.

Active Campaign can be used as both a CRM and a marketing automation tool. You'll like this email marketing automation software in terms of how well it delivers emails, how cheap it is, how well it helps customers, and how well it works with other programmers.

Pros:

-Excellent customer support
-Flexible and versatile
-High-tech features

Cons:

-There is a bit of a learning curve.
-Some users have said that there are some bugs.
-The forms feature isn't good enough and can't be changed enough.

Pricing:

For 500 contacts, the cheapest plan costs $9 per month and is paid for once a year. The Enterprise plan, which costs $229 per month, is the most expensive.



2. Hubspot:



Hubspot is software for automating email marketing.

Hubspot is one of the best email automation tools because it is used by 48,000 small businesses. It gives you tools to help with your email marketing campaigns.

- all-in-one CRM
- Automation of email marketing
- landing page builder platform

HubSpot's analytics are likely the best thing about it. You can track the conversions from your email campaigns. What about prices, though?

Well, you should think about how cheap it is. It only costs about $50 per month. But the prices can get out of hand very quickly. For example, if you want to add extra features and grow your email list, you may have to pay $2,000 per month, or $24,000 per year. So you should be careful.

Pros:

- User experience can be changed based on how the user acts. -Great user interface.

Cons:

- Most startups can't afford the prices.
- Doesn't follow HIPAA rules

Pricing:

HubSpot Marketing Hub's "starter plan" costs $50/month.

3. Constant Contact:



Automation software for email marketing from Constant Contact.

Let Constant Contact is a good email marketing automation software that lets you send out powerful emails with their own designs. It is also easy to use. With Let Constant Contact, you can set up deals, coupons, and promotions for your Facebook fans.

It has an autoresponder, just like other email marketing automation software on the market. The price is one of the most important parts of this email marketing automation software.

Pros:

- A clear look at the age, gender, and location of email recipients
- UI is simple and easy to use. -Great customer service.

Cons:

- Emails are signed by Constant Contact at the bottom
- Email templates often look different depending on the device the recipient is using.
- Email builder doesn't give you a lot of options for how to design your emails.

Cost :

Prices start at $20/mo and go up based on the number of contacts.

4. Drip:



Drip is software for automating email marketing.

Drip is software for email drip campaigns, and its interface is simple and easy to use. In your emails, you can use drag-and-drop elements and templates that have already been made.

This email marketing software is great if you run an e-commerce business. It has prices that are reasonable for basic email marketing automation! For example, if you have 100 or more contacts, you should pay $49 a month. With this app, you can make the process of sending drip emails easier.

Pros:

- Large amounts of data can be handled easily. 

- The interface is easy to use, and a dark mode is available. You can make your own responsive HTML email templates.

Cons:

- Customer service is slow, and analytics and reports are just okay.
- Workflows can't be changed.
- Not saving events so that, for example, in Zapier, you have to keep refreshing the page.

Cost:

From $19 per month for 1,500 contacts



5. Sendloop:

 

Sendloop is software for automating email marketing.

Sendloop is one of the best pieces of marketing automation software you can buy. It has an interface that is easy to use and doesn't need IT. So, a simple drag-and-drop email builder lets you change the look of your emails. It has more than 80 free email templates, some of which are different from the rest.

A drip campaign can be improved by going after the right people.

With Sendloop, you can see where your customers go on your site. With this email automation software, you can run email marketing campaigns that are very effective.


Pros:

- It has a drag-and-drop feature and a WYSIWYG email editor, so you can make changes quickly and easily.


- Track report with analysis 

- Great technical support

Cons:

- It's a little pricey because they charge for subscribers, not plans.
- The interface is a bit too simple. - There are no emails that are optimized for mobile devices.

Cost:

Service cost is based on how many people sign up for it. On their website, you can figure out how much your service will cost. The cost is at least $9 per month for 500 subscribers and an unlimited number of emails.


6. Emailsmart.io:

 

Emailsmart.io is automation software for email marketing in London.

Emailsmart is software that helps small and medium-sized businesses that care about privacy, GDPR, and security with their email automation. The company is based in London and offers small-scale solutions that are GDPR-compliant and don't cost much.

Pros:

- There are no limits on the number of contacts, and you only pay for the number of emails you send.
- Boutique service with excellent support team

Cons:

- There aren't enough integration options


7. GetResponse:


GetResponse is one of the best email service providers (ESPs) and email marketing automation software on the market.

Even though it didn't say at first that it had marketing automation features, it did add some useful ones, like an auto responder and a lot more. In this case, you can use the easy-to-use drag-and-drop interface to set up your workflows.

Pros:

- Simple and easy to use 

- Fast interface 

- Can build landing pages and do email marketing 

- Good price compared to its competitors

Cons:

- Some users said that their messages ended up in their spam folders.
- Import of contacts problem
- It's hard to connect to other apps.


Cost :

$15 per month for the first 1,000 subscribers


8. MailChimp:


 

MailChimp is another good piece of automation software for email marketing that lets you customize your emails. You can automatically send a welcome message to new subscribers, wish them a happy birthday, or send any other message you want.

Also, you can use it to keep people from leaving their carts and to find them if they do. MailChimp is for you if you want to customize your store's order notifications or get in touch with customers who haven't bought from you in a while.

It is a great tool for people who want email marketing automation software that works well.

When you compare the price to other marketing automation software, it's not that cheap. Up to 2,000 contacts are free. But it costs up to $425 or more per month, depending on how many subscribers you have.


Pros:

- Saves templates and contacts so you don't have to start from scratch every time
- Gives you an internal database where you can store your contacts
- Easy to use interface

Cons:

- It can be hard to get a handle on list segmentation.

- Since the price depends on how many contacts you have, it can get pretty pricey pretty quickly.

Cost:

With 2,000 contacts, you can get a free plan. Paid plans start at $10 per month for 500 contacts and include A/B testing and custom branding.


9. Average Email:


 

Benchmark Email could work for you if you want a simple email automation system. Many people don't want to deal with technical issues and problems that require knowledge in this field. Because of this, it has an easy-to-use interface and great customer service.

It does just the basics well. You won't have any trouble using the drag-and-drop system. If you just want something simple, I recommend this tool. But if you want something more powerful for your email marketing, you might want to look into some other email marketing automation software.

Pros:

- Easy for people to use and understand
- The option to limit your email campaigns
- Dashboard is easy to use

Cons:

- Not very mobile-friendly. 

- Doesn't have a downloadable Email Usage report. 

- Doesn't have automatic spell-checking.


10. Keap:


 

Get email marketing automation software.

Keap, which is also called Infusionsoft, is a great tool for automating sales and marketing. It is not just a platform for email marketing, though.

Choose a ready-made workflow or make your own from scratch. Then, choose an event that will start your campaign. Also, you can add people to your team who can manage contacts, set up meetings, and keep track of them!

It has a lot of automation features, so you can set it up to do things like send emails automatically based on your business goals.

Pros:

- All-in-one tool that makes it easy to automate all of your tasks from one place (follow-up, landing page, and shopping cart solutions)
- Excellent on boarding

Cons:

- The email builder doesn't have a way to send plain-text emails.

- At times, it can be a bit hard to learn.

- Pricing is a bit high for small businesses and businesses just starting out.
 

Cost:

From $79 per month for 500 contacts

 

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